What is Lead Generation?
Finding people who are interested in your product or service and getting their contact information, such as a phone number, email address, or WhatsApp number, is called lead generation. These people are called leads, and they are your potential customers.
Examples:
- A lead is someone who submits a form to inquire about your service.
- Someone approaches you on Instagram asking for price => that’s a lead
- Someone provides their number in your website’s “contact us” form → that’s a lead
Why is getting leads important for business?
- Get interested buyers only
- Follow up easily via WhatsApp, call, or email
- It allows you to grow without relying on walk-in customers. – More leads = More sales
How to Generate Leads?
- Make an offer, like “Free Skin Analysis,” “Free Demo Class,” or “20% Off.”
- Advertise it online—run advertisements on Facebook, Instagram, Google, or LinkedIn.
- Include a form or call to action in which users can submit their name, phone number, or email address.
- Collect and Contact – Follow up immediately to close the deal
Top digital platforms for getting leads :
- Facebook Ads: Local events, services, and product promotions
Google Ads: Intent-based searches, like “salon near me” - Instagram DM: Quick replies and offers in stories
- LinkedIn Ads: Good for B2B leads, job offers and training
- YouTube Shorts are also good way to get leads.
- Landing page and WhatsApp: Get good leads
Examples:
- A real estate agent used Facebook Lead Ads to get 120 leads in 10 days.
- The coaching center got more than 50 reservations for demo classes through Google Ads.
- Freelance designer created a landing site, got 30+ leads in 2 weeks.
Pro Tips to Improve Your Lead Generation:
- Use a strong title like “Limited Time Offer” – Keep your form short(Name, Number, Interest)
- If you want the best results, follow up within an hour.
- Show proof of customers and testimonials
Final Thoughts:
In today’s fast digital world, waiting for referrals is not enough. You need a way to get leads online, keep them, and turn them into customers.
Need help getting new leads? With little money and a lot of skill, Team LogiXense Solutions can make campaigns that get real leads, not just clicks.


